The client is able to define in the campaign settings the desired tags, goals and charges of the campaign. This allows adCore™ to monitor the campaign performance based on each campaign pre-set goal.

Tag: This field is a free text field which allows “grouping” the campaigns, for example: “Long Tails”, “Generic” or any other kind of grouping.

Goal: These fields direct the client to set the type of goal; this can be CPA, CPC or CMP and the numeric value as well.

Charge: These fields enable the client to set a type of charge (CPA, CPC or CPM) and the numerical value for SCE and Display campaigns. Since these types of campaigns data are imported to adCore™ via the Google Analytics API without the actual cost value, the new field will allow adCore™ to post-add the cost values.