If there is a case where campaigns are open for search and the content network, the bid management job can be tricky as the keywords and websites run on the same level. For this adCore™ can give different bids to keywords and websites simply by adding a factor to the desired websites depending on the goal of the keywords. Just add the word “website” in the Goal Value Ad-Group Factor and the website bid will be different from the keyword bid.
June 4, 2009 in Integration
A new structure for the max CPC, within Integration has been developed. The new structure will allow advertisers to structure bids based on current inventory levels as specified by the data feed.
Case 1: Single Step
Receive maxCpc value and return it as is (regardless of the quantity).
Example: maxCpc value = 0.15 return value = 0.15
Case 2: Multi Steps
How to: Write in the quantity steps and the corresponding maxCpc value that fits to each step and the formula will return the maxCpc value based on the quantity value.
Example, Quantity steps values + maxCpc formula: If the product is out of stock the bid should be 0.15, for a quantity of 1-10 it should be 0.50 and for 11 and greater 0.75.
Within the Max CPC section in the integration job (AdWords™ Default Values >> Criteria) we would place the following formula, (-0,0.15)(1-10,0.50)(11-,0.75). If the quantity is 0 the maxCpc will be 0.15 (first step), if the quantity value is 14 the maxCpc value will be 0.75 (last step).